As a journalist, I integrate storytelling into all facets of my work, including content marketing and brand journalism. I write for tourism boards and travel outfitters, adventure and travel brands, wildlife nonprofits and conservation NGOs, plus photography and videography-related businesses. My goal: use storytelling to help brands and organizations best connect with key stakeholders.

I also bring six years of PR agency experience to the table. Before leaping into full-time writing, I led major campaigns for blue-chip brands like Verizon Wireless, Play-Doh, Monopoly, and Scrabble. I gained a deep understanding for analytics, KPIs, strategy, SEO, and brand messaging throughout that time, and I leverage this in my content marketing work, too.